Image via Pulse2 — funding news
Omnicom Media: Partnership
Omnicom Media and Netflix announced a data collaboration partnership combining Omnicom Media Group's Acxiom audience intelligence with Netflix's AI-powered advertising technology, positioning Omnicom as Netflix's first data collaboration partner for AI ad creative generation.
Source: Pulse2 — funding news
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: Backdrop: a 113.7 (Hot) Talent Market Index (up 13.7 on the month) with Oceania activity steady (+0.6pts).
Omnicom Media: 2 signals in the last 90 days; 0.2% of MitchelLake's Oceania signal flow; 2 tracked across 6 days.
Also at Omnicom Media →
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The Iconic →The Iconic appointed Emotive as its creative agency, replacing incumbent Dentsu who did not re-pitch.
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QMS →QMS partners with Metcash to represent its retail media network. Partnership extends retail media capabilities through Metcash distribution.
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Movember →Movember appoints Ogilvy as PR agency of record following competitive pitch; partnership covers earned media, creative campaigns, influencer engagement, and strategic communications in Australia
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