Image via Ad Age
Mondelēz International: Strategic Hiring
Mondelēz awarded global creative duties for Oreo and U.S. biscuits portfolio to 72andSunny, indicating a strategic shift to address sluggish domestic U.S. biscuits performance. U.S. biscuits is flagged as area of primary concern by CEO Dirk Van de Put.
Source: Ad Age
The leadership read
A hiring build-out like this points to deepening the sector executive bench strength over the coming quarters.
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); Oceania signal share is rising (+8.9pts).
MitchelLake in this thematic
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