Image via PRN — Advertising & Marketing
Marketplacer: Partnership
Marketplacer joined Snowflake's MCD (Managed Cloud Data) Program to enable enterprise retailers and brands to access real-time marketplace intelligence and automate supply-side operations through Snowflake AI Data Cloud.
Source: PRN — Advertising & Marketing
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: The wider read — a Talent Market Index of 113.7 (Hot), up 13.7 month-on-month — shows Oceania signal flow steady (+0.6pts).
Marketplacer: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
More signals across Oceania
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El Jannah →El Jannah renewed partnership with DoorDash Australia to expand menu distribution through the delivery platform across the country, supporting the chain's growth ambitions.
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Omnicom Media →Omnicom Media and Netflix announced a data collaboration partnership combining Omnicom Media Group's Acxiom audience intelligence with Netflix's AI-powered advertising technology, positioning Omnicom as Netflix's first data collaboration partner for AI ad creative generation.
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Woodside Energy →Woodside Energy has secured a gas sales agreement with Alcoa, indicating a long-term energy supply partnership for aluminum production.
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The Iconic →The Iconic appointed Emotive as its creative agency, replacing incumbent Dentsu who did not re-pitch.
Partnership · Oceania
QMS →QMS partners with Metcash to represent its retail media network. Partnership extends retail media capabilities through Metcash distribution.
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Movember →Movember appoints Ogilvy as PR agency of record following competitive pitch; partnership covers earned media, creative campaigns, influencer engagement, and strategic communications in Australia
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