Image via GN — ASX:360 Life360
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Life360: Partnership
Life360 launched a deep integration with Uber allowing parents to request and coordinate Uber rides for teens and family members directly within the Life360 app, with real-time location auto-fill and trip progress visibility across both platforms.
Source: GN — ASX:360 Life360
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: MitchelLake's Talent Market Index sits at 105.8 (Hot), down 2.4 on the prior month; Oceania hiring signal is running steady (-0.1pts).
Life360: 1 signal in the last 90 days; 0.2% of MitchelLake's Oceania signal flow; 2 tracked across 69 days.
From the MitchelLake archive
Also at Life360 →
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NOVA Entertainment →NOVA Entertainment partnered with Tealium (customer data platform) and LiveRamp (data collaboration platform) to enhance first-party data capabilities and advanced audience targeting for advertisers.
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Afterpay →Afterpay secured naming rights to a major 21,000-seat stadium (formerly Olympic indoor venue), rebranding it as Afterpay Arena. This represents a significant sports marketing and brand visibility partnership.
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This Is Flow →This Is Flow won a competitive tender to manage all paid media strategy, planning and buying for Charles Sturt University, taking over from incumbent Dentsu Queensland.
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Droga5 →Droga5 has won the creative advertising pitch for Woolworths, a major Australian retailer
Partnership · Oceania
Prophet →Prophet, a growth consulting firm, has added BYD, MYOB, and Endeavour Group to its client roster while reporting 309% year-on-year growth. The firm is deploying digital clone technology to run forward simulations on budget and media decisions.
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