Indigo: Product Launch
Indigo launches as a new startup platform enabling artists to share unreleased music, voice memos, behind-the-scenes content, and exclusive experiences with superfans. Co-founded by Demi Weitz (founder of Quarantunes, which raised ~$40m during pandemic).
Source: Music Ally
The leadership read
Early-stage hiring likely needed: VP Product, Head of Artist Relations, Platform Engineer, Community Manager, Marketing lead. Given founder's track record, experienced music/creator economy operator roles prioritized.
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); Americas signal share is easing (-9.8pts).
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