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impact.com: Partnership
impact.com secured partnership with Minecraft to power its new affiliate marketing program using Performance and Creator solutions. This represents expansion into gaming creator economy as competitor to Roblox's monetization ecosystem.
Source: Tubefilter
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: Against a Talent Market Index of 105.8 (Hot) (down 2.4 month-on-month), Oceania is at steady (-0.1pts) on signal share.
impact.com: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
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Afterpay →Afterpay secured naming rights to a major 21,000-seat stadium (formerly Olympic indoor venue), rebranding it as Afterpay Arena. This represents a significant sports marketing and brand visibility partnership.
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This Is Flow →This Is Flow won a competitive tender to manage all paid media strategy, planning and buying for Charles Sturt University, taking over from incumbent Dentsu Queensland.
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Droga5 →Droga5 has won the creative advertising pitch for Woolworths, a major Australian retailer
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Prophet →Prophet, a growth consulting firm, has added BYD, MYOB, and Endeavour Group to its client roster while reporting 309% year-on-year growth. The firm is deploying digital clone technology to run forward simulations on budget and media decisions.
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