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impact.com: Partnership
impact.com secured partnership with Minecraft to power its new affiliate marketing program using Performance and Creator solutions. This represents expansion into gaming creator economy as competitor to Roblox's monetization ecosystem.
Source: Tubefilter
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: Against a Talent Market Index of 107.9 (Hot) (up 2.4 month-on-month), Oceania is at easing (-7.9pts) on signal share.
impact.com: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
More signals across Oceania
Partnership · Oceania
Avaloq →Avaloq renewed strategic partnership with BIL Suisse with expanded focus on joint innovation, digital transformation, and enhanced client services for Swiss market
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Specsavers →Specsavers launched a new glasses range in partnership with Pitjantjatjara artist Atipalku Intjalki, in collaboration with The Fred Hollows Foundation's Indigenous Australia Program. This marks a return to the APY Lands for the brand's artist collaboration strategy.
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ASB →ASB launched new partnerships with the New Zealand Team and Athletics New Zealand, supported by advertising campaign 'Here for First Steps to World Bests' created via Droga5 ANZ.
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Digital Turbine →Digital Turbine unveiled new fiscal 2027 revenue and EBITDA targets alongside expanded partnerships with Orange, Google Cloud, and Databricks for app distribution and mobile data intelligence platform
Partnership · Oceania
Pandora →Pandora partnered with Dreamgirls Art Collective (New Zealand) to celebrate Matariki through a large-scale public mural in Wellington CBD and limited-edition charm collection distributed nationwide
Partnership · Oceania
Ogilvy →Ogilvy won the Lite n' Easy advertising account, covering strategy, creative, CX, social and influencer work.
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