
Image via B&T Magazine
Last updated
H&R Block: Partnership
H&R Block launched national campaign via creative agency frog (part of Capgemini) and PHD to challenge DIY tax return behavior in Australia
Source: B&T Magazine
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: This lands while the Talent Market Index reads 107.4 (Hot) — down 1.8 versus the prior month — and Oceania signal share is easing (-4.4pts).
H&R Block: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
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