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De Beers Group: Product Launch
De Beers released its 2026 US Diamond Acquisition Study showing shift in diamond purchasing patterns: Gen Z now represents 23% of natural diamond demand value despite being 18% of population, with average purchase prices up 25% ($4,063 in 2025 vs $3,242 in 2023). Non-bridal occasions now account for 75% of US demand, driven by personal achievement and self-expression motivations.
Source: discovered:vir.com.vn
The leadership read
Product momentum tends to widen the sector product and commercial leadership bench strength.
Market context: Backdrop: a 107.4 (Hot) Talent Market Index (down 1.7 on the month) with Americas activity rising (+10.6pts).
De Beers Group: 2 signals in the last 90 days; 0.1% of MitchelLake's EMEA signal flow; 2 tracked across 14 days.
MitchelLake in this thematic
Also at De Beers Group →
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