Est. 2001·3,000+ placements · six offices · four regions
Product Launchcurated sourcedetected 2026-06-15 · confidence 90%

De Beers Group: Product Launch

De Beers launching Desert Diamonds Icons campaign in September 2026 with industry's largest natural diamond marketing budget in 15 years. Follows successful Desert Diamonds Bridal launch and beacon campaign (2025). Targeting four iconic jewelry design classics representing 70% of diamond jewelry acquisitions.

Source: discovered:vir.com.vn

The leadership read

Product momentum tends to widen the sector product and commercial leadership bench strength.

Market context: Backdrop: a 98.6 (Neutral) Talent Market Index (down 1.4 on the month) with EMEA activity steady (-1.1pts).

De Beers Group: 1 signal in the last 90 days; 0.1% of MitchelLake's EMEA signal flow.

MitchelLake in this thematic

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