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Clemenger BBDO: Partnership
Clemenger BBDO has won a pitch to become the creative agency partner for Stan (likely the Australian streaming service).
Source: B&T Magazine
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: The wider read — a Talent Market Index of 107.4 (Hot), down 1.7 month-on-month — shows Oceania signal flow easing (-4.4pts).
Clemenger BBDO: 1 signal in the last 90 days; 0.1% of MitchelLake's Oceania signal flow.
More signals across Oceania
Partnership · Oceania
NOVA Entertainment →NOVA Entertainment partnered with Tealium (customer data platform) and LiveRamp (data collaboration platform) to enhance first-party data capabilities and advanced audience targeting for advertisers.
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ADM →ADM partnering with General Mills and Walmart to advance regenerative agriculture practices across 40,000 Midwestern wheat acres
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Afterpay →Afterpay secured naming rights to a major 21,000-seat stadium (formerly Olympic indoor venue), rebranding it as Afterpay Arena. This represents a significant sports marketing and brand visibility partnership.
Partnership · Oceania
This Is Flow →This Is Flow won a competitive tender to manage all paid media strategy, planning and buying for Charles Sturt University, taking over from incumbent Dentsu Queensland.
Partnership · Oceania
Droga5 →Droga5 has won the creative advertising pitch for Woolworths, a major Australian retailer
Partnership · Oceania
Prophet →Prophet, a growth consulting firm, has added BYD, MYOB, and Endeavour Group to its client roster while reporting 309% year-on-year growth. The firm is deploying digital clone technology to run forward simulations on budget and media decisions.
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