Image via Australasian Leisure Management
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Anytime Fitness: Partnership
Anytime Fitness secured a partnership as official 2026 Trade and Draft Partner and exclusive gym partner of the Adelaide Football Club
Source: Australasian Leisure Management
The leadership read
Alliances broaden the commercial surface, and the leadership need follows. Anytime Fitness's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Oceania, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.
Market context: The wider read — a Talent Market Index of 102.6 (Warm), down 1.8 month-on-month — shows Oceania signal flow rising (+2.7pts).
Anytime Fitness: 2 signals in the last 90 days; 0.1% of MitchelLake's Oceania signal flow; 2 tracked across 7 days.
Also at Anytime Fitness →
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MCoBeauty →MCoBeauty partnered with Cadbury for a limited-edition cross-category collaboration featuring chocolate-inspired makeup (eyeshadow palette, lip treatment) and beauty-inspired chocolate block, distributed through Woolworths in Australia.
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Howatson+Company →Howatson+Company appointed as creative agency of record for Dulux
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