Image via PerthNow
Last updated
Afterpay: Partnership
Afterpay secured naming rights to a major 21,000-seat stadium (formerly Olympic indoor venue), rebranding it as Afterpay Arena. This represents a significant sports marketing and brand visibility partnership.
Source: PerthNow
The leadership read
Alliances like this can broaden technology commercial leadership bench strength.
Market context: The wider read — a Talent Market Index of 107.2 (Hot), down 1.8 month-on-month — shows Oceania signal flow easing (-4.4pts).
Afterpay: 2 signals in the last 90 days — above the Technology median of 1 across 208 tracked companies; 0.2% of MitchelLake's Oceania signal flow; 2 tracked across 57 days.
MitchelLake in this thematic
From the MitchelLake archive
Also at Afterpay →
More signals across Technology
Partnership · Oceania
Decidr →Decidr joined the AWS ISV Accelerate Program, expanding co-sell support for its AI business operating system through Amazon Web Services.
Partnership · Oceania
Too Good To Go →Too Good To Go and Bakers Delight reached a milestone of saving 1 million surplus food Surprise Bags across Australia, with Bakers Delight franchisees recovering $6.9 million in retail value. The partnership demonstrates the scalability of the food waste marketplace model in franchise networks.
Partnership · Oceania
Workato →Workato expanded its partnership with AWS to scale enterprise AI production capabilities.
Partnership · Oceania
The Iconic →The Iconic appointed Emotive as its creative agency, replacing incumbent Dentsu who did not re-pitch.
Partnership · Oceania
Siemens →Siemens Industrial Edge partnered with Databricks and FFT DataBridge to connect production data directly to Databricks Platform for AI-driven analytics without IoT middleware.
Partnership · Oceania
Cover Genius →Australian insurtech firm Cover Genius secured a partnership with Traveloka for travel protection and cancellation protection products across multiple markets
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