Partnership

Progressive is expanding its college sports sponsorship by adding field logos across 13 college football programs

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Progressive's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Americas, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

Reelables selected Triple Protection Auto Care as its preferred U.S. automotive channel distribution partner to launch its vehicle theft recovery technology (anywhere Label Technology) into the U.S. automotive retail market.

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Reelables's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Americas, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

Lucky Strike Entertainment (including brands AMF and Bowlero) announced a strategic partnership with Evite to provide complimentary, branded digital invitations to customers booking birthday parties. The partnership leverages Evite's position as the leading digital gathering platform and positions bowling venues as social hubs during peak birthday season (September).

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Lucky Strike Entertainment's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Americas, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

Marex secured a multi-year principal partner front-of-shirt sponsorship deal with Nottingham Forest football club, signaling brand expansion into sports marketing.

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Marex's partnership in Financial Services widens demand for commercial and alliance leaders who turn an agreement into realised value. Across EMEA, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

Perplexity's yearlong free subscription partnership with Airtel (360M customers) drove 56M downloads in India over 7 months (July 2025-Jan 2026). Early data shows free-to-paid conversion and sustained revenue growth as promotions expire, validating freemium-to-paid model in price-sensitive markets.

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Perplexity's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Asia, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

DraftKings' partnership with the NFL ended after contract expiration earlier in 2026. The split was driven by disputes over in-app streaming costs (BetVision feature powered by Genius), which raised prices significantly. Fanatics has replaced DraftKings as the NFL's primary sportsbook partner.

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. DraftKings's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Americas, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

MoonPay integrated Cash App Pay as a funding method for US customers purchasing cryptocurrency, expanding payment rail options beyond traditional onramp methods.

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. MoonPay's partnership in Consulting widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Americas, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

Ciklum announced a strategic partnership with ClickHouse as a featured launch partner in ClickHouse's 'House Mates' program to accelerate enterprise adoption of agentic AI and real-time analytics.

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Ciklum's partnership in Sales widens demand for commercial and alliance leaders who turn an agreement into realised value. Across EMEA, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

Personetics partnered with Plaid to integrate open finance intelligence into Personetics' AI-powered personalization platform for banks and credit unions, enabling financial institutions to combine internal customer data with open banking data from external accounts.

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Personetics's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across EMEA, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

Mondelēz International announced a partnership as the Official Snacking Partner of the Kansas City Chiefs, integrating its brands (RITZ, OREO, CHIPS AHOY!) with the NFL team's fan engagement and marketing initiatives.

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Mondelēz International's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Americas, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

Fanatics has secured an official NFL sportsbook partnership, paying an undisclosed amount to become an exclusive sportsbook partner. The deal is expected to be announced before the NFL regular season begins.

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Fanatics's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Americas, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →

Zscaler and Carahsoft Technology announced expanded partnership to deliver Zero Trust Exchange platform to U.S. SMBs and mid-market organizations via Carahsoft's reseller ecosystem with standardized bundles and simplified pricing.

Leadership read: Alliances broaden the commercial surface, and the leadership need follows. Zscaler's partnership in Cybersecurity widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Americas, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.

curated · 2026-08-18 · context →