Image via Ad Age
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Tory Burch: Partnership
Tory Burch partnered with multiple creators (Davis Burleson, Samira Ahmed, Isabelle Allain, Yesly Dimate) for 60-second social ad campaign centered on its Romy handbag, featuring theatrical product relay narrative.
Source: Ad Age
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: This lands while the Talent Market Index reads 105.8 (Hot) — down 2.3 versus the prior month — and Americas signal share is rising (+2.4pts).
Tory Burch: 1 signal in the last 90 days.
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