Image via City AM
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Smurfit Westrock: Partnership
Smurfit Westrock partnered with Coca-Cola China to develop innovative paper-based packaging solutions for the 2026 World Cup campaign. Developed custom octagonal eight-can gift pack with souvenir space, optimized for retail and e-commerce channels. Project involved multi-site production coordination and cross-functional packaging workshops.
Source: City AM
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: This lands while the Talent Market Index reads 105.9 (Hot) — down 2.3 versus the prior month — and Asia signal share is steady (+0.5pts).
Smurfit Westrock: 2 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 2 tracked across 55 days.
Also at Smurfit Westrock →
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