Image via Associated Press (mirror)
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Rogers Communications: Partnership
Rogers Communications expanded its NHL media strategy by sublicensing exclusive Wednesday prime-time games and select playoff content to Amazon Prime Video under its $11 billion, 12-year national media rights agreement with the NHL through 2037-38. This reflects a shift toward streaming-first distribution while Rogers retains majority national games on Sportsnet.
Source: Associated Press (mirror)
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: Against a Talent Market Index of 105.8 (Hot) (down 2.3 month-on-month), Americas is at rising (+2.4pts) on signal share.
Rogers Communications: 1 signal in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 2 tracked across 92 days.
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