Image via Digital Health
Last updated
Macmillan: Partnership
Macmillan and ORCHA launched a digital health app library to help cancer patients assess and access apps for care support.
Source: Digital Health
The leadership read
Alliances broaden the commercial surface, and the leadership need follows. Macmillan's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across EMEA, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.
Market context: MitchelLake's Talent Market Index sits at 105.8 (Hot), down 2.3 on the prior month; EMEA hiring signal is running easing (-2.8pts).
Macmillan: 1 signal in the last 90 days.
More signals across EMEA
Partnership · EMEA
AG1 →AG1 (gut health/wellness brand) announced its first football sponsorship deal as front-of-shirt sponsor for Swansea City FC. The partnership marks AG1's entry into professional football and comes as the brand has existing relationships with athletes including Lewis Hamilton, Hugh Jackman, and Allyson Felix.
Partnership · EMEA
Brillio →Brillio designated as OpenAI Select Partner to help enterprises implement AI at scale, combining OpenAI's AI capabilities with Brillio's engineering-oriented approach
Partnership · EMEA
Specsavers →Specsavers partnered with darts champion Beau Greaves to insure her eyes for £1m, leveraging her profile to promote vision health and position the brand in the growing sports sponsorship ecosystem in darts.
Partnership · EMEA
10x Genomics →10x Genomics announced multi-year research collaboration with Lausanne University Hospital (CHUV) on 29 July 2026 to study tumor samples from advanced cancer patients using Flex, Xenium and planned Atera platforms for oncology biomarker discovery.
Partnership · EMEA
Doctify →Doctify announced a new integration with the Private Healthcare Information Network (PHIN) to streamline patient feedback collection and CMA compliance reporting for UK hospitals. The integration allows direct submission of patient satisfaction data from Doctify's platform to PHIN at no additional cost, eliminating duplicate systems and reducing administrative burden.
Partnership · EMEA
EDF Power Solutions →EDF Power Solutions partnered as EPC for R.Power's 2.2GWh BESS projects in Poland construction phase
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