Image via Ad Age
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Liquid Death: Partnership
Liquid Death partnered with MrBeast's Feastables to launch a limited-edition peanut butter cup-flavored sparkling water. The collaboration includes a 60-second advertisement featuring MrBeast and will be distributed across social channels, paid media, retail media, and potentially connected TV. Product will be sold via Amazon, 7-Eleven, Five Below, and additional grocery/retail stores.
Source: Ad Age
The leadership read
Alliances broaden the commercial surface, and the leadership need follows. Liquid Death's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Americas, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.
Market context: This lands while the Talent Market Index reads 104 (Hot) — down 1.9 versus the prior month — and Americas signal share is rising (+2.1pts).
Liquid Death: 2 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 2 tracked across 75 days.
Also at Liquid Death →
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Varo Bank →Varo Bank launched fee-free cash deposits at 2,000+ Kroger locations via Green Dot's embedded finance platform, eliminating the typical $4.95 retail service charge. Four-week pilot runs through August 18, 2026.
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Algorand Foundation →Algorand Foundation announced a partnership with Flow Traders, a global liquidity provider, to deliver 24/7 institutional liquidity for the ALGO token.
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Outcast →Outcast expands its Le Club Outcast experience through partnerships with Goldenvoice Festivals, Splash House, and Portola festivals across California.
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Citrin Cooperman →Citrin Cooperman expanded its ERP and advisory offerings through a strategic partnership with Intuit, combining ERP implementation with Intuit Enterprise Suite for middle-market companies
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