Image via PRN — Economy & Policy
ITV Studios: Partnership
ITV Studios launched transatlantic partnership between Peacock and ITV for Love Island USA and UK, extending Studio 55's poppi brand partnership to USA retail and UK experiences with plans for international rollout
Source: PRN — Economy & Policy
The leadership read
Alliances like this can broaden the sector commercial leadership bench strength.
Market context: Backdrop: a 98.6 (Neutral) Talent Market Index (down 1.4 on the month) with Americas activity easing (-2.6pts).
ITV Studios: 1 signal in the last 90 days; 0.1% of MitchelLake's Americas signal flow.
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