Image via B&T Magazine
Last updated
Havas: Partnership
Havas won a competitive global creative pitch for Peroni Nastro Azzurro (Asahi Europe & International brand), displacing incumbent McCann and defeating Leo and adam&eve\TBWA in a four-way process.
Source: B&T Magazine
The leadership read
Alliances broaden the commercial surface, and the leadership need follows. Havas's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across EMEA, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.
Market context: This lands while the Talent Market Index reads 100.1 (Neutral) — down 1.1 versus the prior month — and EMEA signal share is steady (0pts).
Havas: 3 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 3 tracked across 78 days.
Also at Havas →
More signals across EMEA
Partnership · EMEA
Universal Music Group →Universal Music Group expanded its agreement with Apple Corps to handle worldwide physical and digital merchandise, licensing, and e-commerce for The Beatles, in addition to their existing music catalog management.
Partnership · EMEA
Teads →Teads partnered with V to launch a TV HomeScreen partnership ahead of peak shopping season
Partnership · EMEA
Atos →Atos awarded £78.2 million contract from HMRC for specialist low-code leadership services, programme oversight, supplier management, and governance support for HMRC's low-code technology estate over 3 years with optional extensions.
Partnership · EMEA
Smith+Nephew →Smith+Nephew and Imperial College London launched a five-year partnership to deliver research and innovation in robotic surgery for musculoskeletal conditions.
Partnership · EMEA
Just Eat →Just Eat partnered with Laundryheap to offer laundry and dry cleaning services through its delivery app, launching initially in London. Part of Just Eat's strategic pivot from food delivery to broader convenience platform.
Partnership · EMEA
Marex →Marex secured a multi-year principal partner front-of-shirt sponsorship deal with Nottingham Forest football club, signaling brand expansion into sports marketing.
Where this lands in our work
- Cross-Border Expansion →
Partnerships are usually the first structure a company builds before it hires locally.
- Executive Search — EMEA →
Our EMEA practice runs the searches behind signals like this one.
Intelligence powered by Autonodal ↗