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Dentsu: Restructuring
Dentsu is reintroducing the 360i brand as a dedicated specialist social team within Dentsu Creative to compete with boutique agencies. Christine Cotter joins from Ogilvy as managing director to lead the lean unit operating with fixed-fee billing models.
Source: Ad Age
The leadership read
Restructuring typically reshapes the sector leadership bench strength toward transformation and turnaround capability.
Market context: This lands while the Talent Market Index reads 107.9 (Hot) — up 2.4 versus the prior month — and EMEA signal share is easing (-8.7pts).
Dentsu: 2 signals in the last 90 days; 0.1% of MitchelLake's Americas signal flow; 2 tracked across 9 days.
From the MitchelLake archive
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