Image via SBC News
Betfred: Partnership
Betfred expanded sports partnerships with Rugby Football League and BOXXER boxing promoter
Source: SBC News
The leadership read
Alliances like this can broaden betting & igaming commercial leadership bench strength.
Market context: Against a Talent Market Index of 98.6 (Neutral) (down 1.4 month-on-month), Americas is at easing (-2.6pts) on signal share.
Betfred: 2 signals in the last 90 days — above the Betting & iGaming median of 1 across 10 tracked companies; 0.1% of MitchelLake's Americas signal flow; 2 tracked across 27 days.
MitchelLake in this thematic
Our work · 2023
Chief Revenue Officer
Airlock Digital Pty Ltd
Americas · Cybersecurity · c-suite · sales
Our work · 2022
Head of eCommerce and Consumer Experience (CX) / GM North America
LittleOak
Americas · Ecommerce · cross-border · ecommerce-growth
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Lead Engineer
Ojamu Holdings Pte Ltd
Americas · Web3 & Blockchain · engineering · web3
Also at Betfred →
More signals across Betting & iGaming
Partnership · Americas
IGT →Selected Clarivate's IPfolio and Renewal Services for managing global intellectual property more efficiently
Product Launch · Americas
Everi →Everi deployed its Vi Solution at Prairie Band Casino & Resort, combining Class II Digital Games, CashClub Wallet, Compliance and Loyalty products to enable resort-wide mobile gaming beyond the casino floor.
Product Launch · Americas
TRUEiGTECH →TRUEiGTECH launched TIGSweepstakes, a turnkey sweepstakes casino software solution targeting the USA market
Geographic Expansion · Americas
Playtech →Playtech's Americas division showing strong growth with US/Canada revenue up 61% to €48m, expanding partnerships with DraftKings, bet365, Hard Rock Digital, and FanDuel
Partnership · EMEA
Digitain →Digitain expanded Eastern European presence through strategic partnership with WINBET Romania, deploying affiliate platform and preparing sportsbook integration. Company also pursuing expansion in Bulgaria with recent manufacturer/importer license
Ma Activity · EMEA
Evoke Group →Bally's Intralot announced acquisition of Evoke Group (William Hill owner) for £243.1m in all-share deal, expected to complete by Q1 2027. Evoke board recommended acceptance despite company's significant financial challenges from UK gambling tax increases
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