Image via Ad Age
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Anomaly: Partnership
Anomaly named as Popeyes' US creative agency as part of broader roster overhaul.
Source: Ad Age
The leadership read
Alliances broaden the commercial surface, and the leadership need follows. Anomaly's partnership in the sector widens demand for commercial and alliance leaders who turn an agreement into realised value. Across Americas, watch whether dedicated senior ownership is put on it; unowned alliances quietly lapse.
Market context: Against a Talent Market Index of 105.8 (Hot) (down 2.3 month-on-month), Americas is at rising (+2.4pts) on signal share.
Anomaly: 2 signals in the last 90 days; 0.1% of MitchelLake's EMEA signal flow; 2 tracked across 74 days.
Also at Anomaly →
More signals across Americas
Partnership · Americas
iPullRank →iPullRank has been named a Profound Agency Partner, formalizing a collaboration across enterprise programs, product development, measurement, and related enterprise initiatives.
Partnership · Americas
Wolters Kluwer Health →Wolters Kluwer Health partnered with Epic to deliver integrated clinical content solutions (UpToDate Lexidrug, Medi-Span, UpToDate Patient Education) natively within Epic EHR workflows, targeting safety-net and resource-constrained healthcare institutions.
Partnership · Americas
Cleveland Clinic →Cleveland Clinic entered into a 10-year alliance with Siemens Healthineers for imaging and therapeutic technology delivery.
Partnership · Americas
Live Nation Entertainment →Live Nation established a joint venture with Cidade Center Norte (Brazilian real estate developer) to develop São Paulo Arena as part of the larger Cidade Center Norte district transformation project worth R$5bn+.
Partnership · Americas
Siemens Healthineers →Siemens Healthineers signed a 10-year alliance with Cleveland Clinic to provide imaging and therapeutic technologies, extending their existing relationship and following a similar 10-year pact with Mayo Clinic.
Partnership · Americas
DAZN →DAZN secured exclusive local streaming rights for Minnesota Timberwolves and is in advanced talks with four other NBA teams (Cavaliers, Pacers, Spurs, Grizzlies) for similar exclusive deals. DAZN also acquired Gotham Sports app to distribute seven New York-area sports teams.
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