Image via Ad Age
Adidas: Partnership
Adidas partnered with Dick's Sporting Goods on major 'Where It All Kicks Off' World Cup campaign following strong Q1 2026 performance (14% sales growth), expanding retail and marketing presence in North America.
Source: Ad Age
The leadership read
Adidas North America will need retail partnership managers, experiential marketing leads, brand activation specialists, and sports marketing executives to manage Dick's partnership expansion and store-based initiatives.
Market context: the MitchelLake Talent Market Index reads 108.5 — Hot (+10.8 vs prior month); Americas signal share is easing (-9.8pts).
MitchelLake in this thematic
Our work · 2023
Chief Revenue Officer
Airlock Digital Pty Ltd
Americas · Cybersecurity · c-suite · sales
Our work · 2022
Head of eCommerce and Consumer Experience (CX) / GM North America
LittleOak
Americas · Ecommerce · cross-border · ecommerce-growth
Our work · 2020
Lead Engineer
Ojamu Holdings Pte Ltd
Americas · Web3 & Blockchain · engineering · web3