SBC Events

Partnership · EMEA

Italian apparel brand Castelli signed a multi-year (up to nine seasons) partnership with ASO to supply leaders' jerseys for the Tour de France and Tour de France Femmes, plus all ASO professional road races, replacing Santini's prior arrangement.

Partnership · EMEA

Sweep, an enterprise sustainability data management platform, partnered with Climatiq, a carbon intelligence provider, to add a guided product carbon footprint (PCF) flow to Sweep's supply chain offering. Suppliers can upload a bill of materials and receive an auditable, PACT-aligned PCF calculated by Climatiq's engine.

Partnership · EMEA

PRS for Music is partnering with B2B streaming service Soundtrack to collect data on music played across about 7,000 UK shops, bars and public spaces, and will use that data to pay royalties to songwriters, composers and publishers from December 2026.

Partnership · EMEA

Tensor Auto and Münchner Taxi Zentrum signed a letter of intent to deploy up to 500 Tensor Robocars in German cities, subject to definitive agreements and Level 4 approval, with a target of up to 10,000 more vehicles with European fleet operators within 24 months of European availability.

Partnership · EMEA

LuLu Financial Holdings partnered with fintech infrastructure provider Purpleplum to launch LuLu Money Business, a unified SME banking, payroll, and payments proposition in the UAE, with digital Islamic business accounts issued via ruya.

Partnership · EMEA

Distiller Records, a U.K. independent label, has entered a label partnership with Speedy Wunderground, the indie label founded by Dan Carey. The deal covers a range of projects, from quick-turnaround punk records to larger campaigns, and kicks off with Heartworms' new release.