In an industry that is as much about hearts and minds as it is about finding the competitive edge, we’re pleased to be kicking off 2015 with an event that blends data, sport and innovation.
Competitive Data: Innovation in Sport.

Join us to hear how high-profile sports organisations are competing in the new stadia of technology. Our expert panel from across the sports and corporate worlds will discuss data, innovation & competition in sport. They will share stories from their own experience about how the nexus of technology, analytics and business intelligence is shaping the sporting experience for participants, administrators, coaches and supporters.

This will be a relaxed and informative discussion, moderated by Josh Philpot of PMY Group, with ample opportunities for questions, networking and dialogue.

WHERE: Trunk Bar & Restaurant, 275 Exhibition Street
WHEN: Friday 13th Feb, 8am. You’ll be back at your desks by 10am.

Light breakfast will be served from 8am, with formalities commencing at 8.30am, so please ensure you’re seated by then. We aim to have you back at your desks by 10am.

This is an invite-only event. Please email madeleine@mitchellake.com to request an invite.

Master of Ceremonies
Josh Philpot – General Manager, PMY Group
Josh lives and breathes sport having worked in the industry for over 8 years.
In his current role at PMY Group, Josh is integral in the development and implementation of technology projects, commercial strategy and digital platforms within innovation markets.

Speakers
Nick Sanders – Sports Scientist, Victorian Institute of Sport
Nick Sanders is a Performance Analysis Specialist with a dual role at the Victorian Institute of Sport and the Australian Paralympic Committee. Nick recently switched his major servicing role from the Melbourne Vixens to the Australian Wheelchair rugby team in preparation for the 2016 Rio Paralympics. He has worked across women’s hockey, baseball, golf and individual scholarship sport programs and was a sport scientist at the 2004 Athens Olympics for the Australian Shooting Team, then preparing the shooting team for the 2006 Melbourne Commonwealth Games and the 2008 Beijing Olympics

Natalie Mendes – Product Marketing Manager, SAS Analytics
In her role as Product Marketing Manager for SAS Australia & NZ, Natalie’s primary efforts are centered on ensuring SAS continues to deliver leading, market viable business analytics offerings.
A bachelor in Statistics & Computer Science from Swinburne University helped Natalie obtain her first professional role at Victoria’s Country Fire Authority before moving to ANZ Bank as a credit risk analyst. With over 18 years in analytics Natalie uses the power of analytics to delve deep inside data to uncover insightful information and provide accurate decision making.

Chris Polley – APAC Product Performance Technician, Catapult Sports
Catapult Sports was born out of the AIS and Cooperative Research Centre to bring together sports and science in unprecedented ways. With a sports science background, Chris’ experience extends across peak athlete performance including the Australian Institute of Fitness, Victorian Institute of Sport & North Melbourne Football Club. He published a research paper through work with the ACU in collaboration with Melbourne Storm.

Michael Solomon – Head of Operations & Media Business, AFL Media
With a background in business, emerging digital and engagement, Michael joined the AFL in order to work across the strategic development and launch of AFL Media. Four years later and AFL Media is responsible for delivering news, views, products and information across multiple platforms to over 4mill unique viewers each month. Michael has worked previously with News Corp and Randstad and sits on several boards.

Mark Simpson – Strategic Participation Advisor, Cricket Australia
As the Strategic Participation Advisor at Cricket Australia Mark is responsible for developing their Game & Market Development functional strategy while being actively involved with participation research and insights. His work aims to inspire kids, engage communities and develop cricketers Australia-wide.
With a background in consulting, Mark’s extensive strategic experience is perfectly placed for application at Australia’s highest cricketing body.

With thanks to our Major Partner SAS.
Proudly supported by our Event Partner Selerity.